APSAA 亞太永續行動獎(Asia-Pacific Sustainability Action Awards )-Sustainability Action Award SDG8:Bronze
Taishin Financial Holding Co., Ltd.

Taishin Merchant APP: An Eco-Friendly Payment Collection Solution
Taishin Bank launched the innovative payment collection product “Taishin Merchant App” in 2021, based on the concept of turning a mobile phone into a card reader. This app was designed specifically for small and micro-sized businesses that often face operational challenges, offering a convenient, low-cost, and highly flexible payment solution. Taishin Merchant App supports both iOS and Android operating systems, and integrates comprehensive transaction functions. This allows merchants to complete most cashless transactions using only their own mobile phones.
By adopting Taishin Merchant App, merchants can significantly reduce the costs associated with traditional card readers, and also enhances payment efficiency and expands the transaction scenarios for mobile vendors and stall operators.
From an environmental sustainability perspective, using personal device for payments can contributes to sustainable business practices. promoting eco-consumerism model. In addition, Taishin Merchant App offers an E-signature feature, eliminating the need to print paper receipts after credit card transactions, further minimizing resource use.