Asia-Pacific Sustainability Action Awards-Sustainability Action Awards SDG05:Silver
Allianz Taiwan Life Insurance Company Ltd
Allianz Junior World Cup - Embracing The Power of Grassroots Football to Foster Youth Development
Allianz Taiwan Life has partnered with the R.O.C. Mini Soccer Association to host the “Allianz Junior World Cup” since 2014. Targeting kindergarten and elementary students, it has become Taiwan’s largest youth football event and a key grassroots platform for developing talent and promoting team sports. Participation has grown from 257 teams in 2014 to 1,204 in 2025, engaging around 12,000 children, families, and communities annually, strengthening Allianz’s visibility and connection with future generations. The initiative stands out by engaging youth through football while promoting inclusivity, empowerment, and innovation. In 2025, the MoveNow HerGame program expanded impact by empowering girls, challenging gender norms, and including underprivileged and indigenous communities. By nurturing talent and creating pathways to professional sport, the tournament supports aspiring athletes while building trust through meaningful community engagement. Over a decade, it has evolved into a national movement, demonstrating a scalable model that delivers social impact alongside long-term business value.