APSAA 亞太永續行動獎(Asia-Pacific Sustainability Action Awards )-Sustainability Action Award SDG4:Bronze
CTBC Bank
Empowering Through Parent-Child Finance and Sustainable Education
CTBC Bank has launched a sustainable parent-child financial education program that offers digital financial services tailored for families. This initiative helps children build healthy money habits, while allowing parents to be active participants in their learning journey. Since 2022, the program has attracted tens of thousands of families. It features a dedicated app interface for kids, enabling them to record expenses, manage budgets, and set saving goals. Meanwhile, parents can monitor account activity, set withdrawal and spending limits, and receive alerts-helping protect children from financial risks and scams. It was showcased at major fintech exhibitions, offering hands-on experiences to families. By 2024, it expanded into real-world engagement through themed events and family-friendly exhibitions. Additionally, in collaboration with the CTBC Culture and Education Foundation, VR-based activities were introduced to promote fraud awareness and financial literacy. This initiative not only fills a market gap in financial tools for children but also strengthens family conversations about money—turning financial education into a shared, everyday experience.