APSAA 亞太永續行動獎(Asia-Pacific Sustainability Action Awards )-Sustainability Action Award SDG3:Gold
Procter & Gamble Taiwan Limited
Pampers “Onward Foster Babies” Program – A Temporary Home with Eternal LovePampers' "Onward Foster Babies" program takes a bold stance in addressing the critical and urgent need for foster care in Hong Kong and Taiwan. By forging meaningful partnerships with charity organizations and retailers, Pampers goes beyond the call of duty to provide essential resources and support to foster families, ensuring a nurturing and loving environment for foster babies. The program's unique communication approach, amplified by influential media and influencer collaborations, sparks a powerful wave of awareness and empathy among the public, urging them to join in collective efforts. Since its launch in 2021, the program has touched the lives of 2,500 foster families, offering diapers and support to illuminate a path towards a brighter future for foster babies. Pampers' dedication to foster care radiates through every aspect of this heartfelt initiative, underscoring the brand's commitment to every baby’s happy and healthy development.