Facebook
Contact Us
繁中
繁中
  • Judge
  • Contestants
  • About TCSA
    • About TCSA
    • TCSA Objectives
    • Judge List
    • Events
    • Media
  • TCSA
    • 2025 Asia Sustainable Exhibition Award
    • 2025 TCSA
    • 2025 TUSA
    • 2025 THSA
    • 2025 Process & Timeline
    • 2025 Application fee
    • Taiwan Sustainable Retail Management Award
    • 2025 Taiwan Sustainable Agriculture Award
    • 2025 Taiwan Sustainable Tourism Awards
    • 2024 Download
  • APSAA&TSAA
    • 2025 APSAA
    • Awards and Fees
    • Evaluation Framework
    • Submission Requirements
    • Submission Instructions
    • 2025 SDG Summit
  • Judge Training
    • CSR Training Course
    • 11
    • Judge Translate
    • Rights, Responsibilities and Standards for Selection
    • Recruitment Criteria
    • Recruitment Process and Assessment
    • Selection Objectives
    • Judging Benefits
    • Judge Training Class Q&A
    • Cancellation Notice of Certificate Serial Number
  • Previous TCSA
    • Awards Ceremony
    • Judging Committee
    • List of Winners
    • Achievements
    • Album
  • TAISE
前往主要內容
TCSA台灣企業永續獎

TCSA (Taiwan Corporate Sustainability Awards)

TAISE 繁中
  • About TCSA
    • About TCSA
    • TCSA Objectives
    • Judge List
    • Events
    • Media
  • TCSA
    • 2025 Asia Sustainable Exhibition Award
    • 2025 TCSA
    • 2025 TUSA
    • 2025 THSA
    • 2025 Process & Timeline
    • 2025 Application fee
    • Taiwan Sustainable Retail Management Award
    • 2025 Taiwan Sustainable Agriculture Award
    • 2025 Taiwan Sustainable Tourism Awards
    • 2024 Download
  • APSAA&TSAA
    • 2025 APSAA
    • Awards and Fees
    • Evaluation Framework
    • Submission Requirements
    • Submission Instructions
    • 2025 SDG Summit
  • Judge Training
    • CSR Training Course
    • 11
    • Judge Translate
    • Rights, Responsibilities and Standards for Selection
    • Recruitment Criteria
    • Recruitment Process and Assessment
    • Selection Objectives
    • Judging Benefits
    • Judge Training Class Q&A
    • Cancellation Notice of Certificate Serial Number
  • Previous TCSA
    • Awards Ceremony
    • Judging Committee
    • List of Winners
    • Achievements
    • Album
  •   Contestants
  • 台灣企業永續獎-台灣企業永續獎 單項績效 - 創新成長領袖獎:金融及保險業組

    台新金融控股股份有限公司


    數據驅動:創新經營客戶旅程
    台新銀行秉持持續創新成長的精神,於2021年透過數據導入、整合及運用,與客戶共同打造新型態的整合式互動客戶經營模式,提供客戶次世代的金融體驗。該經營模式以完善的線上&線下客戶歷程資料庫為基礎,搭配行內建置的即時個人化行銷平台,架構出可靈活調整與擴充的模組式溝通機制,透過整合式經營思維規劃多樣化的客戶金融旅程。此經營模式不僅有效掌握客戶樣貌與需求,更翻轉了客戶與銀行的互動模式,從過往的主動式行銷轉變為互動式行銷。如今當客戶有潛在需求時,台新能夠在最恰當的時機搭配各種合適通路投放整合式個人化溝通資訊,並依據客戶的反應動態調整溝通策略,使台新成為客戶最貼心的次世代金融夥伴。此經營模式施行後成效顯著,不僅實現了創新的精神,更達成永續成長、持續獲利的目標,成功提升客戶回應率以及滿意度,並帶動效益金額較前一年成長1.9倍左右。
    TCSA (Taiwan Corporate Sustainability Awards)
    Taiwan Institute for Sustainable Energy (TAISE)
    Rm. 2, 2F, No, 188,Sec. 5, Nanjing E. Rd., Songshan Dist.,Taipei City 105411, Taiwan, R.O.C.
    TWCA
    Taiwan Institute for Sustainable Energy.All rights reserved.
    Power by Acart eCommerce:: Host