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前往主要內容
TCSA台灣企業永續獎

TCSA (Taiwan Corporate Sustainability Awards)

TAISE 繁中
  • About TCSA
    • About TCSA
    • TCSA Objectives
    • Judge List
    • Events
    • Media
  • TCSA
    • 2025 Asia Sustainable Exhibition Award
    • 2025 TCSA
    • 2025 TUSA
    • 2025 THSA
    • 2025 Process & Timeline
    • 2025 Application fee
    • Taiwan Sustainable Retail Management Award
    • 2025 Taiwan Sustainable Agriculture Award
    • 2025 Taiwan Sustainable Tourism Awards
    • 2024 Download
  • APSAA&TSAA
    • 2025 APSAA
    • Awards and Fees
    • Evaluation Framework
    • Submission Requirements
    • Submission Instructions
    • 2025 SDG Summit
  • Judge Training
    • CSR Training Course
    • 11
    • Judge Translate
    • Rights, Responsibilities and Standards for Selection
    • Recruitment Criteria
    • Recruitment Process and Assessment
    • Selection Objectives
    • Judging Benefits
    • Judge Training Class Q&A
    • Cancellation Notice of Certificate Serial Number
  • Previous TCSA
    • Awards Ceremony
    • Judging Committee
    • List of Winners
    • Achievements
    • Album
  •   Contestants
  • 台灣企業永續獎-台灣企業永續獎 單項績效 - 創新成長領袖獎:金融及保險業組

    國泰世紀產物保險股份有限公司


    個人化保險智能推薦機制於數位場景之應用
    國泰產險致力成為「以科技實力創新客戶體驗的金融服務業」,並以「數位、數據、科技」為三大支柱,提供異業合作夥伴各式的金融保險產品,鏈結國泰金控「國泰即服務」的數位生態服務架構,滿足消費者在各種場景的不同需求。
    有別於傳統保險較為僵化、有距離,國泰產險以客戶需求出發為導向,以數據應用為基礎,將場景中大量的資料進行整理、格式化、持續學習並建立個人化推薦模組,即時辨識分析消費者與接觸場景,提供適合客戶風險的保險商品,讓數據不再只是數字,而是能夠應用於優化服務能量,擴大數位轉型應用範疇。目前已與數家旅遊平台業者OTA(Online Travel Agent)合作,因應市面上多樣化的體驗行程,提供多達數十種的場景化商品,無論消費者選擇哪一種風險屬性的活動,均能提供適配且方便的保險服務體驗。
    為了快速反應合作異業與市場需求,國泰產險打造「產品工廠管理平台」,採用套餐管理模組,提供同仁自主完成商品設定,以往需要5日的作業時間,現在最快1小時即可完成,並且搭配編輯、審核與雙環境測試之機制,使產品工廠達到「正確且快速」生成場景商品,以支應前端客戶多樣的需求。
    TCSA (Taiwan Corporate Sustainability Awards)
    Taiwan Institute for Sustainable Energy (TAISE)
    Rm. 2, 2F, No, 188,Sec. 5, Nanjing E. Rd., Songshan Dist.,Taipei City 105411, Taiwan, R.O.C.
    TWCA
    Taiwan Institute for Sustainable Energy.All rights reserved.
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