Asia-Pacific Sustainability Action Awards-Sustainability Action Awards SDG17:Bronze
Chi Mei Hospital, Liouying
Hospital Leadership | Corporate Contribution | Passion Forever
In the rural and aging communities of northern Tainan, healthcare resources are limited while transfusion demand continues to rise. Chi Mei Hospital, Liouying launched a community-based blood donation initiative integrating healthcare services, local enterprises, farmers, and financial institutions to address blood supply sustainability challenges caused by population aging and declining donation rates. Through cross-sector partnerships, donor incentives, and diversified outreach strategies, the project transformed short-term donation campaigns into sustainable community engagement activities. The hospital strengthened donation safety and quality management while promoting long-term voluntary donation culture and public trust. Simultaneously, Patient Blood Management (PBM) strategies, including evidence-based transfusion assessment and single-unit transfusion practices, were implemented to optimize blood utilization. Over three years, donor participation and blood collection significantly increased, demonstrating a resilient and sustainable rural healthcare model. A sustainable model of supply expansion, utilization optimization, and shared value creation.