APSAA 亞太永續行動獎(Asia-Pacific Sustainability Action Awards )-Outstanding Chief Sustainability Officer Award:
E.SUN Financial Holding Co.,Ltd - Ms.Magi Chen CEO&CSO

Magi Chen, the first-ever Chief Sustainability Officer (CSO) in the financial industry in Taiwan and the only CEO who is concurrently the CSO, possesses expertise and rich experience in strategic planning, leadership, and financial performance management, making her a perfect fit for integrating business with ESG.
As an important member of the Company’s Board of Directors and management team, Magi is in charge of planning for the Group’s development in areas like mergers and acquisitions, strategic alliance, and performance. Having been with E.SUN for over three decades, she has aided in the construction of the various infrastructures, including establishment of the International Affairs Department, the Los Angeles branch—E.SUN’s first branch abroad, the Hong Kong branch, and the Treasury Division, and has served in various roles, e.g., person in charge of the Wealth Management Department and chairperson of E.SUN Insurance Broker. She had been E.SUN FHC’s Chief Financial Officer since 2004; while in office, she dedicated herself to the Group’s financial performance management, mergers and acquisitions, strategic alliance, and capital market operation, paving the way for E.SUN’s rapid growth and hitting milestones along the journey.
In addition, as E.SUN FHC’s Spokesperson, Magi led the Investor Relations (IR) team in engagement with external parties, e.g., communicating E.SUN’s business and financial performance and planning to shareholders, institutional investors, analysts, and credit rating agencies, and actively presenting E.SUN’s ESG endeavors and contribution to external parties.
After taking office as CSO in 2020, Magi realized that becoming a benchmark enterprise requires not only a vision and objectives, but also solid foundations and step by step development strategies; therefore, Magi drafted the sustainable development roadmap to guide the Group’s development, hoping such relentless endeavors would make E.SUN the sustainability backing for SMEs and the best sustainability partners for consumers by 2030, propel E.SUN towards the milestones of Net Zero 2050, and drive E.SUN in its quest to become Asia’s sustainable development paradigm.
To keep up with international trends and the call for a green supply chain, energy transition has remained the utmost important issue in Taiwan in recent years. To help enterprises cope with the challenges inherent to transition, starting from 2021, with the CSO taking the lead, E.SUN launched two sessions of “E.SUN ESG initiative” jointly with 132 like-minded business partners, including industry leaders, excellent companies, and hidden champions with total revenue reaching NT$5.08 trillion, and accounting for over 23% of Taiwan's GDP in 2021. We jointly set the goal to reduce carbon emissions by 1.57 million metric tons before 2025, and 46 such partners even committed to achieving net zero emissions before 2050.
Thanks to the leadership of the CSO, E.SUN has set quite a few records on the road towards sustainable development. For instance, E.SUN was the only company in Taiwan to be included in the “Dow Jones Sustainability Index (DJSI)” for nine consecutive times, and was Taiwan’s 1st and the world’s 3rd financial institution to pass the review of the Science Based Targets initiative (SBTi). On the practical business front, E.SUN was the pioneer in providing a sustainability roadmap and carbon emission calculator service. Beyond helping customers transition to sustainability, E.SUN also enforced the internal carbon pricing (ICP) mechanism to control the carbon emissions associated with its financing position. Furthermore, at present, E.SUN is Taiwan’s largest financial institution extending sustainability loans and issuing sustainability bonds. Through such planned, systematic, disciplined actions, E.SUN expects to spread its impact and progress towards sustainability jointly with customers.
As an important member of the Company’s Board of Directors and management team, Magi is in charge of planning for the Group’s development in areas like mergers and acquisitions, strategic alliance, and performance. Having been with E.SUN for over three decades, she has aided in the construction of the various infrastructures, including establishment of the International Affairs Department, the Los Angeles branch—E.SUN’s first branch abroad, the Hong Kong branch, and the Treasury Division, and has served in various roles, e.g., person in charge of the Wealth Management Department and chairperson of E.SUN Insurance Broker. She had been E.SUN FHC’s Chief Financial Officer since 2004; while in office, she dedicated herself to the Group’s financial performance management, mergers and acquisitions, strategic alliance, and capital market operation, paving the way for E.SUN’s rapid growth and hitting milestones along the journey.
In addition, as E.SUN FHC’s Spokesperson, Magi led the Investor Relations (IR) team in engagement with external parties, e.g., communicating E.SUN’s business and financial performance and planning to shareholders, institutional investors, analysts, and credit rating agencies, and actively presenting E.SUN’s ESG endeavors and contribution to external parties.
After taking office as CSO in 2020, Magi realized that becoming a benchmark enterprise requires not only a vision and objectives, but also solid foundations and step by step development strategies; therefore, Magi drafted the sustainable development roadmap to guide the Group’s development, hoping such relentless endeavors would make E.SUN the sustainability backing for SMEs and the best sustainability partners for consumers by 2030, propel E.SUN towards the milestones of Net Zero 2050, and drive E.SUN in its quest to become Asia’s sustainable development paradigm.
To keep up with international trends and the call for a green supply chain, energy transition has remained the utmost important issue in Taiwan in recent years. To help enterprises cope with the challenges inherent to transition, starting from 2021, with the CSO taking the lead, E.SUN launched two sessions of “E.SUN ESG initiative” jointly with 132 like-minded business partners, including industry leaders, excellent companies, and hidden champions with total revenue reaching NT$5.08 trillion, and accounting for over 23% of Taiwan's GDP in 2021. We jointly set the goal to reduce carbon emissions by 1.57 million metric tons before 2025, and 46 such partners even committed to achieving net zero emissions before 2050.
Thanks to the leadership of the CSO, E.SUN has set quite a few records on the road towards sustainable development. For instance, E.SUN was the only company in Taiwan to be included in the “Dow Jones Sustainability Index (DJSI)” for nine consecutive times, and was Taiwan’s 1st and the world’s 3rd financial institution to pass the review of the Science Based Targets initiative (SBTi). On the practical business front, E.SUN was the pioneer in providing a sustainability roadmap and carbon emission calculator service. Beyond helping customers transition to sustainability, E.SUN also enforced the internal carbon pricing (ICP) mechanism to control the carbon emissions associated with its financing position. Furthermore, at present, E.SUN is Taiwan’s largest financial institution extending sustainability loans and issuing sustainability bonds. Through such planned, systematic, disciplined actions, E.SUN expects to spread its impact and progress towards sustainability jointly with customers.