APSAA 亞太永續行動獎(Asia-Pacific Sustainability Action Awards )-Sustainability Action Award SDG13:Silver
Watson's Personal Care Stores (Taiwan) Co., Limited 台灣屈臣氏個人用品商店股份有限公司
GO GREEN - Drive to a Greener Life
As a leading brand of health and beauty retailers, Watsons understands that providing retail services should not come at the expense of the environment. Therefore, we are committed to promoting a sustainable lifestyle, aiming to create a better vision of life for consumers. In recent years, Watsons has launched a series of sustainable actions and environmental initiatives. We not only encourage more supplier partners to join us but also aim to help the public incorporate the concept of environmental responsibility into their daily lives, consumption habits, and waste management practices, fostering environmentally friendly habits.
While people are aware of the importance of sustainability, there is still a gap between awareness and action, and many individuals not knowing where to start. Started from education as our foundation, Watsons leverages its position as a leading retail channel to deliver the concept of sustainability through a comprehensive strategy to help people "Drive to a Greener Life."
The "Drive to a Greener Life” campaign consists of a series of actions to promote the concept. It started with a series of activities launched in response to World Earth Day in April, followed by the "Recyclepedia" in October and the beach cleanup event in November, as well as a collaboration of upcycled art from ocean waste named "New Face Transformation." Through innovative approaches such as collaborations with third-party organizations and celebrities, multi-platform promotion, and online/offline integration, these initiatives aim to maximize the brand's influence.
While people are aware of the importance of sustainability, there is still a gap between awareness and action, and many individuals not knowing where to start. Started from education as our foundation, Watsons leverages its position as a leading retail channel to deliver the concept of sustainability through a comprehensive strategy to help people "Drive to a Greener Life."
The "Drive to a Greener Life” campaign consists of a series of actions to promote the concept. It started with a series of activities launched in response to World Earth Day in April, followed by the "Recyclepedia" in October and the beach cleanup event in November, as well as a collaboration of upcycled art from ocean waste named "New Face Transformation." Through innovative approaches such as collaborations with third-party organizations and celebrities, multi-platform promotion, and online/offline integration, these initiatives aim to maximize the brand's influence.